Playnance is expanding into sports and esports, bringing millions of live events on-chain through an integration with SOFTSWISS. The move connects real-world entertainment with blockchain through its $GCOIN-powered ecosystem.
Key Takeaways
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Access to 2.5 million live sports and esports events annually
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Integration with SOFTSWISS expands global coverage
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Launch begins on PlayW3 next week with gasless participation
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New sports staking program rewards $GCOIN holders
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Targets a $150B+ global betting market
A Major Push Into Sports and Esports
Playnance has partnered with SOFTSWISS to bring sports and esports on-chain. The integration provides access to over 2.5 million events annually.
Coverage includes major leagues like the NBA, Premier League, and LaLiga, alongside global esports tournaments and regional competitions.
The rollout starts on PlayW3 next week and will expand across the broader ecosystem. Users will be able to engage with thousands of live events daily through real-time participation.
CEO Pini Peter said the company is working toward bringing “the entire world of entertainment on-chain,” positioning sports and esports as a key step in that strategy.
Real-Time, Gasless On-Chain Experience
The platform allows users to predict outcomes and interact with live events as they happen. All activity is processed on-chain in real time.
Transactions are gasless, reducing friction for users unfamiliar with blockchain systems. At the same time, the infrastructure remains decentralized and non-custodial, allowing users to retain control over their assets.
Playnance builds on-chain products aimed at onboarding mainstream Web2 users, supported by infrastructure capable of processing around 2 million transactions daily.
Peter added that real-time participation and ownership through $GCOIN are central to the platform’s approach. From the infrastructure side, Aleksandr Kamenetskyi said the integration “represents a new standard,” highlighting improvements in transparency and performance.
$GCOIN Staking Expands Utility
Playnance is also introducing a sports-focused staking model tied to this expansion.
Users can lock $GCOIN into the ecosystem and earn rewards based on their activity. This builds on the platform’s existing staking mechanics across other products.
Early demand appears strong, with over 1.4 billion $GCOIN already staked. The model is designed to increase engagement while reinforcing token utility across the platform.
Targeting a $150B Market
Playnance is entering a global sports and esports betting market valued at over $150 billion.
The strategy centers on bringing familiar, real-time experiences on-chain in a more accessible format. Sports and esports offer a large, engaged audience that could serve as an entry point for Web3 adoption.
The platform already processes over 2 million on-chain transactions daily and supports more than 10,000 games alongside AI-powered prediction markets. Adding sports significantly expands its content offering.
This expansion marks a new phase for Playnance as it focuses on broader adoption.
By combining live sports data, staking, and blockchain infrastructure, the platform is building a unified entertainment ecosystem. The company describes this as an early step in a larger plan to bring more real-world content on-chain.
