These movements are based on a robust daily sample of over 3,000 U.S. adults, using an eight-week moving average. That lends weight to what might otherwise appear to be relatively small shifts. In a landscape where established leagues are constantly vying for marginal gains, such upward movement — particularly across multiple audience segments — can be seen as a positive signal.
Which NHL teams lead among game considerers in the U.S.?
Looking at which teams enjoy the strongest support base among those considering attending NHL games, the league’s traditional powerhouses continue to lead.
The Chicago Blackhawks and Boston Bruins top the list, each drawing interest from 10% of prospective attendees. Close behind are the Detroit Red Wings at 9%, followed by a cluster of teams — including the New York Rangers, Pittsburgh Penguins, and Philadelphia Flyers — each at 8%.
Notably, four of these teams — the Blackhawks, Bruins, Red Wings, and Rangers — are part of the NHL’s “Original Six,” underscoring the enduring pull of the league’s most historic franchises. The Penguins and Flyers, meanwhile, were among the teams introduced during the NHL’s first major expansion in 1967. It is perhaps no surprise that franchises with such deep-rooted hockey heritage continue to dominate Consideration in the U.S.
