AR and VR used to feel like things people tried once for fun. A game, a filter, a headset demo, maybe a virtual ride. Now they are becoming part of how people shop, learn, train, and understand information. They make digital content feel less distant and more connected to real experience.
That change is why more industries are paying attention. A company can use AR to show a product in someone’s room before they buy it. A medical team can use VR to train in a safer setting. These tools are no longer only about entertainment. They are becoming useful in everyday work.
Top VR and AR Development Companies
Augmented Reality (AR) and Virtual Reality (VR) are no longer mere buzzwords; they are redefining how we interact with the digital world. They range from enhancing entertainment experiences, to transforming operations in business and manufacturing, and even in assisting medical procedures.
Here’s a look at leading companies transforming the future of AR and VR development.
Treeview
Treeview is an XR studio that builds virtual and augmented reality software for the world’s most innovative enterprises. Since 2016, Treeview has collaborated with companies like Microsoft and Medtronic to develop custom AR/VR solutions.
Enterprises choose Treeview for world-class quality delivered with startup speed and flexibility. Their senior team delivers end-to-end execution, from strategy to design and deployment.
Luxoft
Luxoft combines technical expertise and gaming principles to create scalable XR applications. Their AR/VR solutions are integrated into existing digital ecosystems, enhancing training, education, and user engagement with cutting-edge technology.
Luxoft’s approach is multifaceted, employing advanced development tools, analytics, and cloud services to deliver immersive experiences. Their team of developers ensures that each XR application is both interactive and engaging while operating across various platforms and devices, maximizing ROI and driving digital transformation.
WE/AR Studio
WE/AR Studio is a full cycle XR development agency that builds custom AR, VR, and MR products for business, education, healthcare, marketing, training, and entertainment. Its work covers AR development, VR development, rapid prototyping, data analytics, WebAR, product demonstrations, virtual training, mixed reality, 3D design, 360 video, photogrammetry, Unity based experiences, and interactive content.
The company has a strong public case portfolio. Its listed projects include UNICEF Mine Awareness VR, Atlassian AR, Pepsi AR filters, Skoda AR, FairTrade AR, ALLO virtual store, Baku Zoo AR navigation, University of Sheffield VR anatomy, VR military training, maritime MR training, pathologist VR training, rehabilitation MR, and product showcase XR. That makes WE/AR Studio one of the more concrete names on this list because its work is visible across several use cases.
Onix Systems
Onix Systems is a software development company from Ukraine with AR and VR development services. It works across web, mobile, UI and UX design, VR, AR, Salesforce, machine learning, DevOps, QA, MVP development, and product discovery. Its AR and VR work is part of a wider software engineering service, not a standalone studio model.
The company is useful for clients that need technical delivery for immersive products. Public profiles mention experience in travel, healthcare, e learning, fintech, fitness, e commerce, education, and electronics. One visible VR related case is Anija Manor, a VR museum project. Onix is a practical option when a company needs a development team that can handle both immersive features and the surrounding software platform.
Travancore Analytics
Travancore Analytics has worked on several practical AR and VR projects. Its portfolio includes VR forklift training, gas pipeline repair simulations, aviation training, medical training, rehabilitation tools, AR education projects, QR based AR experiences, virtual shopping tools and VR content streaming.
This makes the company a good fit for businesses that need immersive training or product based AR and VR systems. It is especially relevant for healthcare, retail, industrial training and enterprise teams that want a technical partner from planning to delivery.
Innowise
Innowise is a larger software development company with AR, VR, and MR services for enterprise and startup clients. Its immersive work covers training simulators, healthcare simulations, 3D visualization, virtual product design, mixed reality applications, patient rehabilitation concepts, surgical planning, education, travel experiences, and custom business software.
The company is best positioned for clients that need structured technical development rather than only creative production. It can support planning, roadmaps, app development, backend systems, deployment, and integration with other business software.
Mobilunity
Mobilunity is not an AR or VR agency in the same category as WE/AR Studio or VROwl. It is a nearshoring and dedicated team provider. Its main value is helping companies hire remote software engineers for specific projects.
For AR and VR work, Mobilunity can help businesses find Unity developers, AR developers, VR developers and other technical specialists. It is useful when a company already knows what it wants to build but needs extra talent to deliver it. Its strongest role is team extension, especially for companies that already know what they want to build.
Exyte
Exyte is a software development company that works on mobile apps, web products, blockchain, metaverse projects and immersive applications. Its VR services include Unity development, Oculus support and SteamVR support. It also works on multiplayer VR games, shaders, non player character behavior, performance optimization and interactive app development.
The company is a good fit for startups or product teams that need engineering support. It is not a major AR and VR brand agency. Its strength is more technical. Exyte can help build XR apps that connect with mobile products, game like experiences or custom software platforms.
Strolll
Strolll is an augmented reality therapy company focused on neurorehabilitation. It uses AR glasses and digital therapy software to support gait training, balance work, motor tasks, cognitive tasks and clinical assessments. Its platform is designed for healthcare settings rather than consumer entertainment.
The company is especially relevant for Parkinson’s disease, stroke, multiple sclerosis and other neurological rehabilitation needs. Strolll has been included in NHS innovation contexts and has raised funding for AR based rehabilitation. It is one of the strongest healthcare examples because it uses AR to support real therapy sessions.
Labster
Labster provides virtual science simulations for education. Its core product is not simply VR. It is a digital lab simulation platform for biology, chemistry, physics, health sciences and other STEM subjects. Students can practice lab concepts in a virtual setting when a physical lab is expensive, limited or hard to access.
Labster also acquired UbiSim, a VR simulation platform for nursing education. UbiSim is built for nurse learners and healthcare institutions. Its immersive clinical scenarios support judgment, communication and practice. This makes Labster useful for both virtual lab education and VR based nursing simulation.
NFZ World
NFZ World, also presented through NFZ Immersive, appears to focus on sensory VR entertainment through immersive pods. These experiences can include 4K video, vibration, mist, smell, breeze, temperature effects and other physical sensations.
It is closer to location based immersive entertainment than traditional AR or VR software development. It’s focus is closer to zoos, attractions, tourism, wildlife education or sensory installations.
Holoride
Holoride focuses on in vehicle XR entertainment. Its technology connects vehicle movement, navigation data, sensors and spatial intelligence. This allows passengers to experience games or media that react to real driving conditions.
The goal is to make virtual content move in sync with the car. That can reduce the disconnect that often causes motion sickness. Holoride has had a complex recent history. It faced insolvency related issues in 2024, but Valeo announced an expanded partnership with Holoride in 2026 to scale in vehicle XR gaming.
LikeXR
LikeXR develops AR, VR and mixed reality solutions for startups and enterprise clients. The company works on immersive training, AR presentations, digital twins, virtual spaces, education tools and product visualization. Its public material connects the studio with projects for brands such as Mercedes-Benz, IBM, Netflix and Disney.
NEXT/NOW
NEXT/NOW is an experience design agency that turns physical spaces into interactive digital environments. Its work includes immersive rooms, brand activations, themed entertainment, projection, digital walls and emerging technology installations. Public sources connect the agency with clients such as NBA, McDonald’s, Intel, Accenture and United Airlines.
Marvels Soft
Marvels Soft is a general software development company. Its services include mobile app development, web development, blockchain, web3, game development and metaverse related products. It can support digital projects, but it’s not a specialized AR or VR studio without stronger portfolio evidence.
AVRSpot (SmartTek)
AVRSpot built its name around AR and VR solutions for real estate, industrial environments, AR navigation and immersive digital content. Today, the brand is connected to SmartTek Solutions and Services, so it works better as part of SmartTek’s broader technology offering rather than as a standalone XR company. Its value comes from its experience in practical immersive projects, especially where AR or VR supports visualization, training or interactive product experiences.
Fast Travel Games
Fast Travel Games is a Swedish VR game developer and publisher. Its portfolio includes Apex Construct, The Curious Tale of the Stolen Pets, Broken Edge and Mannequin. Apex Construct is a story driven action adventure made for VR. Fast Travel Games is most relevant as a VR gaming studio rather than as an enterprise AR or VR development provider.
Polyarc
Polyarc is a Seattle based VR studio best known for Moss and Moss: Book II. Its work is useful for explaining character based storytelling in virtual reality. Moss showed how puzzle design, scale and emotional connection can work inside immersive worlds.
Futures Factory
Located in Paris, Futures Factory bridges the digital and physical sneaker worlds using blockchain, AR, and VR technologies. They specialize in 3D-printed footwear and immersive digital experiences, striving to make advanced creative technologies accessible and understandable. By integrating art with artificial intelligence, Futures Factory demonstrates and explores the potential of these technologies, creating a connection between design and technology.
FitXR
FitXR is a VR fitness app for Meta Quest users. It offers guided classes across studios such as Box, Combat, Flow, HIIT, Dance and Sculpt. The app adds regular content and uses movement tracking to make workouts feel more interactive. It is a strong consumer example of VR beyond gaming.
RelaxVR
RelaxVR provides VR relaxation experiences for spas, dental clinics and wellness providers. Its product combines immersive environments with meditation, essential oils, binaural beat music and multisensory content. The current Relax VR 3 product is presented for spas, medical spas and dentistry.
Slamcore
Slamcore works on the infrastructure side of spatial computing rather than consumer VR experiences. The company develops visual SLAM, mapping, localization and perception software that helps robots and autonomous machines understand physical spaces. Its technology is relevant to AR and VR because immersive systems also depend on accurate spatial awareness.Slamcore shows how XR is supported by deeper machine perception behind the scenes.
VROwl
VROwl is a Dutch AR and VR agency that builds immersive tools for training, onboarding, safety, recruitment, sales and marketing. It has worked with brands and organizations such as Siemens, Ericsson, Adidas and the Dutch Police. Its strongest use cases are enterprise training, public sector learning, virtual tours and interactive storytelling.
Groove Jones
Groove Jones is a Dallas based creative technology studio that builds AR, VR, XR, AI, WebGL and interactive brand experiences. Its work includes immersive campaigns, product demos, training tools and event activations. The company has created projects for brands such as Adobe, HSBC, Alcon and the U.S. Army National Guard.
Osso VR
Osso VR is one of the clearest healthcare examples of how VR can help delicated tasks. The company uses virtual reality to train medical teams through interactive clinical scenarios. Its platform can help with surgical practice, procedure learning, onboarding and performance feedback. It is especially relevant for hospitals and medical device companies that need repeatable training without relying only on live settings.
Conclusion
AR and VR technologies have evolved beyond entertainment, now driving transformation across industries like healthcare, education, wellness, and enterprise operations. Companies are helping global brands reimagine training, marketing, and collaboration with immersive, interactive experiences that deliver real-world impact. Others are building therapeutic tools, designing smart retail environments, or bringing virtual labs to classrooms.
While their goals vary—from enhancing medical care to creating brand engagement or streamlining production—what unites these companies is a commitment to solving problems through purposeful, immersive design. The work they’re doing shows that AR and VR are no longer niche tools—they’re becoming essential to how businesses grow, train, and innovate.
As XR adoption expands, it’s clear that this technology is about more than novelty—it’s becoming an essential layer of digital infrastructure. And while many of these companies serve enterprise and industrial use cases, gaming remains a major driver of creative advancement in AR and VR.
Curious about the entertainment side of immersive tech? Explore our list of the top AR and VR gaming companies changing the future of play, interaction, and storytelling.
